Building and running underground cultural movements
Ready to work in Berlin, Germany
Origin
Bringing people together. A motto that follows me throughout every steps.
Since my young age, I've been inspired, submerged and devoted to shaping places, moments and connections around music, food and art.
Forever connected to underground cultures, where emerge new definitions of passions, beauties and lifestyles. I bring my management skills and knowledge to projects that shape our journeys through life.
160k
In the emotional aftermath of POING CLUB's closure, a window for a cultural and spiritual continuation opened. There started the venture of 160K.
Over the spand of two years, I lead the operations, finances and cultural development of this one of a kind multicultural space. Between retro arcade games, artisanal Detroit pizzas and a cocktail bar, we programmed over 100 independent events.
From weekly club nights to rock festival, pop-up stripclub to art market. 160K was home of the weirds, unexpected and free spirited offering Rotterdam forward-thinking cultural experiences.
poinG CLUB
While pursuing my MA in Cultural Economics, I quickly landed in Rotterdam heart of Queer and Techno scene. POING CLUB was Roffa's forefront of that community. Starting as a bartender and eager to thrive, I rapidly found my way to grow within POING's team.
Driving club nights from dusk till dawn, I was managing the club productions every weekends. Mala Junta, Bedside Productions, Live From Earth, Rinse FM and many more iconic nights were rhythming my weeks on POING's floor.
Always eager to apply my skills to the cause, I built and managed POING first website for POING AGENCY and its webshop for the merch.
earproof
After my studies, I started helping EARPROOF, a small Rotterdam company specialized in music earplugs, to take a cultural and strategic turn. Taking the reins of the Marketing and e-commerce, the CEO and I took a rebranding shift, we started a new approach to target a younger audience.
While guiding the IT team to optimize the webshop operations and performances, we refresh the brand identity and solidified marketing funnel and developed our Customer Relationship Management strategy.
artjam
ARTJAM is a multidisciplinary platform for artists, creators and cultural enthusiasts.
Throughout a serie of festivals, events, masterclasses, meet-ups and art markets; ARTJAM created a playground for more than 300 creatives to connect, dive and explore with other and foster opportunities.
As a co-founder of the project, I was in charge of the strategic planning and production of the cultural events.
Actively looking for opportunities in Berlin, Germany.